This week we shall take a closer look at the search engine optimization best practice. People practice a lot if thing in a bid to rank higher or to perform better. some of this practice could have both negative and positive impact on their site.
However we shall talk about Seo best practice that will have only positive impact and improve your site.
Targeted keyword phrases
Create content that is extremely relevant for that keyword phrase
Use your keyword phrase 4 times within your content (but don’t abuse it)
Include links from other pages within your website that point back to this page (see internal linking)
Create unique content for every medium (press releases, blogs, guest blog posts, etc…). If you send out a press release, do not copy and paste that press release onto your website. If it gets picked up in multiple publications, the search engines will see that you have duplicate content and penalize you for it.
Header tags
Use your keyword phrase once in your H1 tag
Use H1 tags on pages you are trying to drive unique traffic to (SEO page)
Use H2 tags if there are multiple sections
Contextual Links
When linking to another page on the same site from within content, select good anchor text (keywords) to use in the actual link and do this often. For example: “We offer a wide range of web design services,” rather than “Click here for our services.”
In the above example, you would link “web design services” to your web design services page instead of linking “click here.”
Image ALT tags
Name all of your images in a way that describes what they are
Use dashes between the words, rather than underscores ( purple-hat.jpg rather than purple_hat.jpg)
Do not use non-alpha characters in your image or file names (so no %, &, $, etc…)
Title tags
Write a title tag using your keyword or keyword phrase.
Your title tag should be written like this: Primary Keyword – Secondary Keyword | Brand Name
Use a dash in between your keyword phrases and a pipe at the end before your brand name
Avoid duplicate title tags
Keep title tags at 55 characters or less in length, including spaces. If you’re interested in learning more about the new title tag guidelines.
Meta Tag Descriptions
Write compelling meta descriptions
150 to 160 characters is the recommended length
Avoid duplicate meta descriptions
Do not use quotes or any non-alpha characters (Google, cuts them out of the meta description)
Feel free to add your own best practice that work well for you, we will be happy to learn from you.
Milcom Urban 