How To Improve Your Business In This Internet Age

The Internet has eased doing business to a very large extent and has given businesses a large advantage. Yet, a lot of startup and business owners do not know how to apply this knowledge to grow their businesses.

Maintaining a balance – your business must stay online, And be open to be omni-channel. Strategic partnerships are the best way to successfully do Business.

Data and analytics – data is the biggest asset to growth businesses of all sizes, what differentiates one from the other is how quickly it makes sense of data. understanding the key metrics that define your business then take action. Fundamental metrics uniquely define your category because those numbers will help you create an effective data strategy.

Digital Marketing – the most important determinant of the efficacy of any online ad is its ability to pass a message and your brand’s value through the storytelling. Online ads that have bonuses convert to sales faster than those that do not. Split your marketing budget two ways and use one to add bonuses and incentives to potential sales on the ads you post. The performance of an ad with a discount is entirely different from one without.

Managing Tech & Talents – The average small business owner and/or startup is tech ignorant or has a basic knowledge of tech at best. Since businesses are largely dependent on technology, how does a non-tech person manage tech staff and talents? Therefore it is imperative that learning about technology or how to manage technology staff is very important to your business.

 

How To Use Google Webmaster Like An SEO Expert

We put in all the right meta tags, make sure that your page is about what you tell search engines it’s about in your description and generally try to streamline things so that spiders won’t be caught in traps or leave pages entirely.

Fetch as Googlebot has two modes.

Fetch 

In this mode, Googlebot will crawl a URL based on a path you specify, and you can then view the response your site sent to Googlebot. This can be used to check connectivity, basic errors, redirects or security issues with your website.

Fetch and Render 

In this mode, Google crawls the URL and displays the page the way a browser would.

The Basic Steps Include

1. On the Webmaster Tools home page, select your site.
2. In the left-hand navigation, click Crawl and then select Fetch as Google.

3.In the textbox, enter the path component of a URL on your site that you want Googlebot to retrieve.

4.From the grey drop-down, choose the type of Googlebot with which you wish to perform a fetch (or fetch and               render).

Once you’ve entered your URL and fetched it, you will have the option of submitting it to Google for indexing. You’ll see a button allowing you to do so. (This button will also appear on the upper right-hand corner of the Fetch details page.)

Easy SEO Strategies For Small Business You should Practice

Majority of small business owners end up hiring third-party SEO experts, That is understandable considering the work involved, but there are a few easy steps that can be taken to identify errors, get started with SEO, and evaluate the performance of your chosen SEO professional (or digital agency) performance.

SEO Website Audit – A complete and detailed website audit will help you get a deeper understanding of what’s preventing your website from being ranked high by search engines. The website audit tool allows you to check pages and provides effective recommendations, showing all SEO errors, including technical and content-related issues you need to fix immediately.

SEO/PPC Competitor Research – Before you start promoting your website, you must check who your competitors are and what they are doing. You can spend hours in tedious research or you can use tools like competitor research tool. This help you get the insights on how your competitors are running their campaigns and beat them on that.

SEO Strategy – Developed plan of best practice process so no step is missing and everything is done properly. This  help you create your own successful SEO strategy . The following are areas you should strategize on. Don’t forget, if it looks too bulky you can designate to any SEO of your choice.

• Pages.
• Meta data.
• Website health.
• Links.
• Images.
• Content.

Social Media Visibility – Create social media channels e.g facebook, twitter, google plus, youtube, instagram etc. Then create posts and updates that you want to share with your audience. You can use social media tools to view analytics on social networks.

The term “SEO” can be a source of great panic for many. Actually SEO can be managed with very minimum expert knowledge but if you can’t get an expert.

 

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Why Do You Need Search Engine Marketing (SEM)?

Search engine marketing, (SEM) means promoting your business online. SEM best practices include keyword research and analysis, SEO (Search Engine Optimization), paid advertising, and organic referrals from search engines such as Google, Bing and Yahoo etc.

Successful search engine marketing means getting in front of potential customers who are doing research online, searching for products, services and solutions to problems you can help them with.

What are the Strategies to consider while conducting a search engine marketing.

Search Engine Optimization

Search engine optimization (SEO) is the act of getting your website to appear organically in the top of the search results for the keywords and phrases you’re targeting.  Once you’ve identified the keywords your customers are searching for, the next step is the build out relevant content.  Generating organic traffic to your website is extremely valuable to your business.

Keyword Research

While you are considering keyword strategy, think outside the box for terms that could attract customers early in the sales process in addition to when they’re ready to buy. These terms could be directly related to your business, or they could be an area where your customer’s problem and your expertise intersect. You can also use this tool to analyze your keyword  Google Keyword Planner

Pay Per Click  (PPC)

Pay-per-click (PPC), or PPC advertising is one of the most common forms of paid Search Engine Marketing. With PPC advertising, you use your keyword strategy to bid on ad placement in the sponsored ad section of the search results. Google AdWords is the most popular ppc advertising system in the world.

Geo Targeting

This means using location to help local searchers find you.  if your business is in Lekki phase 1 Lagos do well to mention that fact. You can also use geo location in paid advertising to serve up ads only to folks in your region.

Ad Content

To make sure your ad differentiates itself from others in the same business as you are, do:

Note the pain-point your customers are facing.

Highlight the benefits of your products or services.

Make sure that the copy of your ad is relevant to the keyword that the ad corresponds to.

Have the ad point to a relevant landing page on your website.

Many small and medium-sized businesses hire experienced digital marketing firms to do the keyword research, write the ads, and do the metrics within SEM best practices. You can use that approach for professional input.